Ever since tech started transforming industries, FINE’s helped tech brands transform themselves. Across security, AI, IoT, networking, big data, B2B, SaaS, mobility, hardware, and ecommerce, we’ve helped global technology leaders look like next big things, and innovative upstarts get ready for digital world domination.
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We've Seen the Future and It Is Mojo
Mojo Vision
The best brands put their tech in purposeful and useful context. Our work with technology brands brings the full spectrum of Brand-Led Business Building® to bear to help companies translate and convey the full value their tech delivers to humans.
Brand Foundation
Craft a guiding purpose, position, and promise. Articulate your marketplace distinctions. Share a playbook to align your people, inside and out.
Brand & Product/Service Architecture
Orchestrate your family of brands and offerings for clarity and consistency. Map your customer experience. Design a value prop that lives up to your promise.
Brand Identity Systems & Expression
Design visual standards, logos, and marks. Establish names, messages, UX/UI, and infographics. Rollout the touch points that reach customers with it all.
Website Design & Development
Launch a flagship online site to drive results and guide perceptions, leveraging information architecture to enhance technology brand and content strategy.
Brand Traction & Digital Marketing
Make a plan to find, lure, and keep loyal customers. Orchestrate paid, earned, and owned channels to gain and grow lasting business traction.
After a few decades of building and hosting applications, platforms, widgets, environments, and tools for clients and ourselves, FINE’s walked more than a mile in a tech company’s shoes. So when it comes to applying the full visual, verbal, and tech toolkit toward making the most user-friendly tech brands, we get it.
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