It’s a trillion dollar industry built around the greatest value a brand can deliver. As ideas about Health & Wellness have evolved, FINE’s helped pioneering wellness retreats, innovative workplace healthcare, pharma and life science services, and consumer products make a strong promise to help you live better, longer.
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Integrated Life Science Commercialization
Mercalis
The Brand-Led Business Building® approach focuses Health & Wellness brands on the life-enhancing benefits they deliver. It begins with a guiding vision and compelling expression and plays out across all the channels that reach partners, patients, and well-minded people today.
Brand Foundation
Craft a guiding purpose, position, and promise. Articulate your marketplace distinctions. Share a playbook to align your people, inside and out.
Brand & Product/Service Architecture
Orchestrate your family of brands and offerings for clarity and consistency. Map your customer experience. Design a value prop that lives up to your promise.
Brand Identity Systems & Expression
Design visual standards, logos, and marks. Establish names, messages, UX/UI, and infographics. Rollout the touch points that reach customers with it all.
Website Design & Development
Launch a flagship online site to drive results and guide perceptions, leveraging information architecture to enhance health and wellness brand and content strategy.
Brand Traction & Digital Marketing
Make a plan to find, lure, and keep loyal partners and patients. Orchestrate paid, earned, and owned channels to gain and grow lasting business traction.