The Buchanan
The Kimpton Hotel Buchanan is your personal San Francisco neighborhood pied-â-terre, at the junction of The Fillmore, Pacific Heights, and Japantown. It's a quietly confident local experience, with a style that speaks to the area's historic past and blends with Kimpton's dedication to effortless, elevated experiences.
A Legendary Name. A Fresh Identity.
A new vision called for an exhaustive naming exercise to arrive at a name rooted in heritage but open to future intepretation. A holistic brand vision ensued, with guest experience elements, logo, color palette, collateral, splash page, and hotel website in support. Visuals punctuated with thoughtful touches of green and Japanese characters keep the hotel's identity rooted in its place and heritage, yet appeal to modern style and design sensibility.
A Site to See
Name, identity, and signature property elements unite on a Kimpton Hotel Buchanan splash page and hotel website that immediately establish a look and feel and imply the experience. Across desktop and mobile, guests check into the hotel's offerings whether during their stay or looking to book their next visit.
