Spectrum Equity
Spectrum Equity invests in category-defining companies across the software and information economy. And their 30-year body of work demonstrates capital can be far more than a commodity. FINE and Spectrum partnerred up to craft and relaunch a transformed brand identity and digital presence.
Partners to Your Potential
Spectrum Equity’s newly distilled brand narrative and expression forms a foundation for the firm’s proven perspective, connections, and commitment. The new visual identity establishes the look and feel of approachable expertise; put simply, thought leaders you’d want along for the ride (personally and professionally).
Digital Expertise on Display
The responsively designed and smoothly dynamic website supports renewed focus on a timely depth of expert content generation. The Portfolio section celebrates partner companies with richly personal profiles “shoppable” by tiles. All delivered with a user-friendly feel that conveys partnership even without reading the words.
