Seven Falls Cellars
Inspired by waterfalls that flowed through the rolling hills of the Wahluke Slope long ago, Seven Falls Cellars is a brand with a mythical provenance. Available exclusively at select restaurants, and without a winery open to visitors, it fell to digital to create a place to call this elusive brand home. As with others in the Ste. Michelle Wine Estates family of brands, the web is where Seven Falls finds its distinctive voice.
All the Digital Details / An Inviting Impression
Showcasing larger bottle images, bottle color and Columbia River label images informed a site look and feel that’s intimate, subdued, rustic, yet warm. It’s a peaceful respite visitors can easily inhabit. Left-aligned navigation allows imagery to take precedence. Simple pagination lets visitors learn brand background and explore wines. More importantly, an integrated restaurant locator spots the place nearest you offering the elusive wines. Easier still, a Shop area enables purchases direct from the site, on desktop or mobile.
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Custom Brand Photoshoot / Character Captured
A restaurant-style brand photography shoot captured the images so pivotal to the site, and brand, impression. Wines are featured in tableau settings with small details of context and décor - atop rustic tables, with the glow of a tea light faintly flickering on the exposed brick wall behind. Serving as the background images for the wine detail pages, bottle shots still steal the page and ultimately leave a lasting impression of relaxation and comfort found in places like these, with wines such as this.
