Website and CMS
Paul Hobbs is one of the first California winemakers to focus on single-vineyard wines. As one of the rare winegrower/winemakers, his integrated vision of unfiltered, unfined wines creates exciting, structured wines rooted in classic, old-world techniques yet distinctly Californian in expression. That attention is on display on the new Paul Hobbs website and mobile site experiences.
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Global Vineyard Authority
The site design reflects the natural, organic approach that has enabled Paul Hobbs himself to emerge as a celebrity wine authority worldwide. The rich nature imagery of the javascript-driven homepage emphasizes the texture and authenticity of the process and approach. Carefully selected images and display are able to convey the biology and science of winemaking while losing none of the romance and aesthetic. And the experience expands dynamically to fit your browser size.
Mobilize the Digital Brand
The mobile site retains the site look and feel and focused image approach, while narrowing the content to those things most accessed on the go, with a focus on releases, purchase, and visit/contact info.
An Integrated Strategy
The overall effect is an experience that connects the people (extending beyond Paul Hobbs to those who help to make the wine great), the place (with a reverence for the land and the process of farming it), and the product (the acclaimed wines).
