MOTTO Wines
MOTTO Wines is a daring new player in the California wine arena that delivers an adventurous wine experience. Its new fully responsive website – with an irreverent attitude – weaves together a story of defying the ordinary while breaking the rules in style. It's where “Ordinary Just Took an Unexpected Turn”.
Sharpening the Modern Edge
Charcoal gray and warm wood with touches of gold set the tone for MOTTO’s beautiful new digital environment. Imagery of the wines alongside accessories of the good life exemplify the personality of the brand’s fan following. Below the fold, a complex grid system gives motion to the site layout and user experience. Throughout, clever copy is the voice.
Larger than Life on Any Screen
Behind the scenes, judicious use of JavaScript enables site content and imagery to be placed exactly in the right spot on the grid every time. From desktop to mobile, the pieces stack seamlessly. For MOTTO, drinking with friends is what makes the brand so popular among fans, and the new website works to reflect and encourage this engagement.
