A hot coffee, fresh croissant, white flowers, Quarters napkin and open book sit atop marble table.

The Quarters Coffee House

The Quarters Coffee House sets a vibrant, inclusive tone bridging Mare Island’s past and future. As a new center of gravity, The Quarters is the first and only place to caffeinate, stock up, and feel the island’s energy all at once. Here, the lure of coffee and community, curated craft, and timely snacks bring people together every day of the week. A tailored product mix invites visitors to shop, sip, and linger, complemented by the signature moves influencing visual merchandising, entertainment, and artful reflections of the region.

White text reading 'Quarters Coffee House Mare Island' on a dark, forest green background
Two women sit in armchair in the Quarters Coffee House drinking coffee and chatting.
Nine magazine-style spreads of the Quarters Brand Guide featuring snapshots of the strategy and branding work

A New Identity for a New Era

Formerly the quarters of top Navy personnel, the building housing the new Quarters Coffee House retains its original heritage architectural styles. The identity for the evolution of this historic space gives a refined nod to the past while embodying the future-forward outlook of the island with a contemporary color palette and graphic styles that welcome in old and new friends alike.

A grid of the Quarters color palette including dark and mid green, gold, dark grey and white. Closeup of the brand typeface
A large tree on Mare Island centered in the frame, it is in a park and early morning fog blurs the background.

Biodiversity, Illustrated

One of the unique attributes of Mare Island is the diversity in tree species planted there, with the tradition of bringing trees from all over the world to the island starting in the 1850’s. A set of illustrations done in a classical style celebrates this unique feature of the island and is a vehicle for education and beautification that adorns wrapping paper, packaging, social posts and more.

Quarters Coffee House branded napkins featuring a small tree illustration.
A slideshow gif of some tree illustrations with their scientific names. These trees can all be found on Mare Island.

Sip, Shop & Linger

As well as being the local go-to for a cup of hot bean water and a freshly baked pastry, The Quarters Coffee house acts as neighborhood market stocking everything from hearty but high quality grab-n-go snacks to local curated craft goods. Each product is treated as an extension of the Quarters brand and represents the ‘Made In Mare Island’ ethos with cleanly executed design.

A graphic mockup of the Quarters branded honey jar label
Illustrated food and drink items available at the Quarters market including coffee, pastries and chocolate.
The market area of Quarters Coffee House with shelves filled with goods including honey, candles, cap and shirts.
A marble table displaying Quarters postcards and a model paper crane

Online to In-person

While the main goal of The Quarters Coffee House is to bring people together in a shared space having a sleek, uncomplicated digital presence is utilized to connect with the local community keeping them abreast of local updates and events.

The homepage of the Quarters website. The logo is centered and in the background a video of cafe scenes plays
A mobile mockup of the website displaying the Trees page with illustrations and information on the trees of the island
A mobile mockup of the website displaying the menu page of the site
A moving gif image of the homepage of the website scrolling from top to bottom