Local Motion® Vodka Sodas
Inspired by a family diabetes health scare, Sunstream Brands founder Heather Wyatt launched Local Motion® Vodka Sodas in 2023 with a "less is more" mission to offer a clean, simple ready-to-drink alternative to beer, wine, and sugary hard seltzers. In collaboration with FINE, a go-to-market strategy endeared the brand to the fast-growing, health-conscious, low-sugar, active living audience. And showed the world how to Drink Simple: free of sugar, full of flavor and lifestyle, and unlike anything else on the market.
Go-To-Market Gets Going
The initiative began with a comprehensive Go-To-Market Strategy to map a path from grassroots direct-to-consumer efforts to mass distribution at CPG scale. Three breakthrough creative directions played out across pivotal touch points designed to reach key audiences at key moments to drive first sight and first sip results: events, social media, alternative retail, influencer and user-generated content, publicity, and DTC web tools.
First Sight First Sip Impact
To fuel press, trade, influencer, and retailer awareness, a highly distinct shippable tasting kit was designed and produced to offer the kind of immersion into Local Motion’s vibe you might get if you met (and tasted) in person. The brand’s first over-the-top commercial was conceived to support event presence, debuting at the AVP Huntington Beach volleyball tournament. Event follow-up tools, like an email marketing campaign approach, kept new relationships moving.
Local Motion Is So Social
Growing an active audience of social media fans built word-of-mouth adoption and proof points for new distribution. A robust calendar of engaging Instagram and Facebook creative, backed by a boosting program, increased reach and followership. Outreach to select Local Motion ambassadors/influencers amplified the message to like-minded audiences with co-branded campaigns through channels like Posh In Progress, Foodie Hopper IG, and Type1Amy.
Earned Media Attention-Getters
In tandem with FINE partners LGPR, outreach began yielding press from trade to consumer venues like RTD Magazine, MSN, KRON-TV, and CBS Sacramento. Redoubled attention to events and sponsorships led to partnerships with Monterey Jazz Festival and the Country Music Awards, plus a suite of collateral to support all other music, food, sports, and arts events on the docket. Awards submissions netted medals in the San Diego Spirit Festival Awards, San Francisco World Spirits Competition. All clear signals that Local Motion has truly arrived.
