Lead Edge Capital
With an active and engaged investor base of proven industry veterans, Lead Edge is uniquely hardwired for growth, connecting portfolio companies to the right customers, talent, advisors, and operators to fuel their success. FINE partnered with Lead Edge on a brand refresh, including a new website to help them tell their story.
Fresh Tracks, Proven Track Record
Lead Edge’s distinctive ethos and model warranted a distinctive look and feel. Playing off the established logo and brand name rooted in ski culture, FINE developed a visual style and robust toolkit that expresses the team’s authentic, determined style and unconventional approach. Functional, flexible, and full of personality, the end result is a visual system worthy of a private equity firm focused on growth through grit.
Portrait of a Team on Fire
With connection as a cornerstone of the brand, Lead Edge was in need of new photography to bring its team to the fore. FINE facilitated the creation of powerful portraits that capture these professional, personable team players.
A Different Digital Experience
A new website brings it all together to position Lead Edge as a different kind of growth investor. Bold in color, sophisticated in feel, and active in experience, the site reflects and showcases the firm's confident, connected engagement style and previews the fast-paced, responsive experience that portfolio companies can expect.
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