FGM Architects
Since its founding in 1945, FGM Architects (FGMA) has centered its mission around building community and meaningful connections, spurring the firm’s impact and success. Now nationally recognized with eight locations serving nine diverse markets, FGMA partnered with FINE to build a digital experience that reflects the firm’s continued evolution, resonating with key audiences today while supporting future growth.
A Strategy to Stand Out
FGMA’s new website needed to do more than showcase impressive work. It needed to weave its community focus, collaborative approach, and vast expertise into a cohesive and engaging story that showcases the firm’s shared mission, versatility, and strength. Digital positioning laid the groundwork for the architecture, interface, and substance to deliver.
The experience starts on the homepage, where the lowercase wordmark greets users with a sense of warmth and approachability. Floating hero images break from expected full-bleed photography to present a range of sectors that welcome each audience. The main navigation reinforces a message of belonging with areas of expertise that connect users to information that matters most to them.
Throughout the site, dynamic content and design bring a fresh and lively feel to the experience, infusing a sense of energy and progress that mirrors the firm’s evolution.
Curating the Experience
Market and specialty “collection pages” are central to the user experience and serve as a key marketing tool for driving awareness and generating leads. Showcasing the breadth and depth that sets the firm apart, each page aggregates portfolio, team, and other relevant content to share a comprehensive, compelling narrative through the lens of a specific sector or capability. Behind-the-scenes content tags present related content to keep users interested and engaged, with a CTA to reach out at the ready.
Celebrating Community & Culture
Community is at the heart of all that FGMA does. Storytelling around the firm’s shared history, mission, and values underscores a culture of connection. Team photography celebrates the individuals who contribute to the firm’s success while showcasing how their collaborative culture translates into impactful work for communities and clients.
Geared for Growing Impact
As FGMA continues to grow, the firm’s website is built to grow with it. A flexible design and content structure enables FGMA to seamlessly add projects, markets, capabilities, team members, and locations while ensuring a consistent user experience across it all. And a custom landing page engine empowers the firm's evolution with the ability to create distinct destinations—independent of the primary site experience—as leads into new territories and sectors arise.
The experience adapts beautifully to tablet and mobile formats, ensuring access to all the same content, visuals, and engaging features on any device.
Blending the FGMA’s rich legacy of community with its forward-looking vision for growth, the resulting digital experience positions the firm for continued success and leadership in the architecture industry. The new site highlights FGMA’s impact to date while supporting its ever-expanding reach, ensuring the firm remains connected to clients, communities, and new opportunities for years to come.
