Bonneville Hot Springs Resort & Spa
Nestled in the Columbia River Gorge, Bonneville Hot Springs Resort and Spa offers a peaceful retreat. FINE partnered with Fusion Hospitality to revitalize an historic brand and bring this unique offering to market. Just an hour from Portland, OR, centuries-old mineral hot springs, forested surroundings, and boutique wellness services help guests unwind and explore all year round- whether for the day, the weekend, or more. Nurtured by nature, guests leave feeling refreshed and more connected to their surroundings and themselves.
A Warm Welcome Back
Springing from the foundation of an historic resort and the natural abundance of the area, Bonneville Resort welcomes back guests to the reinvigorated resort and spa. Standing out in a market full of water-based relaxation and recreation, the revitalized brand hones in on the ritualization of bathing culture and immersing in nature to attune into wellness. Welcoming individuals, couples, families, and groups, the resort provides a grounded basecamp to experience connection and relaxation.
Grounded in Nature
The Bonneville brandmark is a modern embodiment of the natural wonder of the Columbia River Gorge. Composed of a sunrise, mountain, and water flowing beneath, the mark confidently places the resort in its impressive natural setting and speaks to the connective experiences available to guests. Rustic typography and topographic textures balance the brand, welcoming adventures and nature seekers in addition to wellness savants. The color palette across all digital and print assets pulls from the gorge itself as well, earthy and muted greens, browns and greys reflecting the calming tones of the Pacific Northwest and Gorge at large.
A Modern Retreat for Time Honored Traditions
There is something for everyone at Bonneville, all year long. Day and Stay guests are guided throughout the property to immerse in wellness, culinary delights, and rejuvenation that celebrate time-honored wellness traditions of the Pacific Northwest, and the world. Hot springs powered pools are a centerpiece offering indoor and outdoor options. The full-service spa elevates the Soak-and-Wrap service in hot springs powered tubs, a local speciality. Hot springs powered tubs on suite balconies bring nature to guest rooms. Each activation is an invitation to soak in the landscape and integrate into nature for maximum renewal and connection.
Soak In a Well-Orchestrated Launch
To bring a resort and brand to life within months requires careful alignment of tactics, priorities, and budget to deliver strategies and enact marketing plans that leave a lasting impact and exceed goals. FINE partnered with Fusion Lodging to envision the new Bonneville brand and to develop a launch plan to promote the brand through to market entry, as well as arming them with a roadmap of marketing activities for scaling post-launch. Always one step ahead of construction, the GTM plan ensured awareness and impact at opening.
