Bobby Hotels
Bobby Hotels is a local’s hotel brand. Each destination is an invitation inside its community, an inspired space where guests and locals can discover and experience the distinct mix of music, art, food, and culture that defines it. With new locations in the works, Bobby partnered with FINE to create a scalable digital ecosystem that gives each guest a guided experience to a local’s stay, no matter where Bobby goes next.
Growing from Music City to Many Cities
An eclectic hotel retreat born in Nashville, Bobby has been a fixture of the community for years—a cultural epicenter celebrated for live music series, art installations, and meaningful partnerships like its Dog-in-Residence program. A boutique hotel brand with big plans for growth on the horizon, Bobby needed a visual approach that would transcend its roots, extending from Music City to any city the future holds. From musical motifs to automotive allusions, our agency elevated the brand’s visual cues and elements to establish a look that feels at home anywhere.
Booking, But Make It Irresistible
A new digital architecture showcases all there is to do at each Bobby destination, starting with the OG. A grassroots center of gravity based near Printers Alley, Bobby Hotel Nashville does what the hospitality brand does best: connecting guests to all that this music capital has to offer. From eccentric, art-laden spaces and elevated accommodations to the scenic restaurant on the rooftop and the watering-hole down below, each corner of the hotel delivers local perspective. The new website presents the hotel’s full breadth of events, activities, and experiences in an organized and effortless interface, backing enticing offers with an omnipresent invitation to book.
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It’s All Happening at Bobby
There’s never a dull moment at Bobby, and the digital architecture does the duty of documenting all the goings-on. A robust calendar promotes upcoming events and catalogs past shows and exhibits so that partners continue to be celebrated and remembered as part of the Bobby experience. A digital journal spills local secrets, offering insider recommendations on all there is to know and see in the area.
The Website Beneath Bobby’s Wings
Built to support growth into new locations, the custom website and CMS allow Bobby to “turn on” each location as soon as hotel doors open. Shared themes and interactive design unify the brand across hotels while providing the space for each destination’s personality to shine through content. At the heart, a central homebase provides storytelling around the brand’s origin and mission, encouraging users to visit Bobby wherever their travels take them.
