Kenwood’s Brand of Sonoma Takes On The World
Posted in Work
In 2014, after 40+ years as a pioneer in Sonoma wine, Kenwood Vineyards joined Pernod Ricard with an ambition to become a global archetype for premium Sonoma wines. A comprehensive brand transformation culminated in a new digital destination to showcase the winery’s new brand position, and engage with a larger audience online.
Lookbooks populated with magazine-quality imagery, a visual e-commerce experience, and a sophisticated look and feel elevate the brand to a new audience, at new price points. It’s a brand impression that lingers until your next opportunity in-store, on premise, or on site, to order your very own piece of Kenwood’s world renowned Sonoma. View The Tour.
