Open Menu
Close Nav
Work
News
Careers
Contact
Skip to Content
Close Nav
Work
News
Careers
Contact
Open Menu
Health Happens Here: Health Gets A New Identity
Posted in
Work
<p>In our work with <a href="http://calendow.org/" title="Cal Endow Website">The California Endowment</a>, we've come to understand what it means that health is not something that happens in a doctor's office. It's something that happens in neighborhoods, schools, and all the places where we live and work. The starkest evidence of that is how much life expectancy changes depending upon where you live. That's why you'll increasingly see a groundswell behind the notion that Health Happens Here. In Neighborhoods. In Schools. And with Prevention. And you'll increasingly see the signature pin-drop identity we created to support the concept.</p> <p>Increasingly, the Health Happens Here team is using video like the above to help get the message across via channels ranging from grassroots to <a href="http://www.youtube.com/user/HealthHappensHere?feature=watch" title="HHH YouTube Channel">YouTube</a>. The identity FINE created to support the effort comes to life at the end, animating in to punctuate the key message of the video, that right where you are is where you need to begin to make health happen. Aside from this use in their video, the identity plays out across the other supporting tenets, with variations on the pin drop design for schools, prevention, and neighborhoods. Watch for more supporting tools on the web and in print in the years to come.</p> </div></div><!----><!----><!----><!----><!----><!----><!----><div class="post_two_col extra-line-height post_tags" data-v-51064ee1 data-v-5f9c0e41><div class="post_two_col--label" data-v-51064ee1 data-v-5f9c0e41>Tags</div><div class="post_two_col--values" data-v-51064ee1 data-v-5f9c0e41><div class="post_two_col--value_item" data-v-51064ee1 data-v-5f9c0e41><span class="base_link--wrap" data-v-0ffc36d3 data-v-5f9c0e41><a href="/news/brand-strategy-consulting/" class="base_link" data-v-0ffc36d3>Brand Strategy Consulting</a></span></div><div class="post_two_col--value_item" data-v-51064ee1 data-v-5f9c0e41><span class="base_link--wrap" data-v-0ffc36d3 data-v-5f9c0e41><a href="/news/print-brand-identity/" class="base_link" data-v-0ffc36d3>Print & Identity</a></span></div></div></div><div data-v-5f9c0e41><div class="post_two_col extra-line-height post_share" data-v-5f9c0e41><div class="post_two_col--label" data-v-5f9c0e41>Share</div><div class="post_two_col--values" data-v-5f9c0e41><div class="post_two_col--value_item" data-v-5f9c0e41><span class="base_link--wrap" data-v-0ffc36d3 data-v-5f9c0e41><a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity" class="base_link" data-v-0ffc36d3>LinkedIn<!----></a></span></div><div class="post_two_col--value_item" data-v-5f9c0e41><span class="base_link--wrap" data-v-0ffc36d3 data-v-5f9c0e41><a href="https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity&media=https%3A%2F%2Fcdn.wearefine.com%2Fsystem%2Fuploads%2Ffae%2Fimage%2Fasset%2F3124%2FHHH_large_tile.jpg&description=Here's%20the%20fresh%20buzz%20about%20Brand%20Strategy%20Consulting%20from%20FINE%2C%20a%20top%20brand%20agency." class="base_link" data-v-0ffc36d3>Pinterest<!----></a></span></div><div class="post_two_col--value_item" data-v-5f9c0e41><span class="base_link--wrap" data-v-0ffc36d3 data-v-5f9c0e41><a href="http://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity&display=page" class="base_link" data-v-0ffc36d3>Facebook<!----></a></span></div><div class="post_two_col--value_item" data-v-5f9c0e41><span class="base_link--wrap" data-v-0ffc36d3 data-v-5f9c0e41><a href="mailto:?subject=See%20the%20latest%20article%20about%20Work%20from%20FINE%2C%20a%20brand%20agency&body=FINE%20just%20posted%20a%20new%20article%20called%20Health%20Happens%20Here%3A%20Health%20Gets%20A%20New%20Identity%2C%20about%20Brand%20Strategy%20Consulting%20and%20Print%20%26%20Identity.%20Let's%20discuss%20how%20they%20can%20help%20us%20with%20our%20brand%20and%20digital%20needs%20after%20you've%20had%20a%20chance%20to%20look%20it%20over.%20https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity" class="base_link" data-v-0ffc36d3>Email<!----></a></span></div></div></div></div><div class="base_block newsletter_signup--wrap" data-v-35caecd6 data-v-5f9c0e41><h3 class="typo_header typo_header-variant_6" data-v-1b61e0ee data-v-5f9c0e41><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee>Newsletter Signup</span></h3><div class="mail_chimp_form newsletter_signup" data-v-9371bb88 data-v-5f9c0e41><form data-v-9371bb88><div class="mail_chimp_form--text" data-v-9371bb88><input id="newsletter_email" data-v-9371bb88><label for="newsletter_email" class="mail_chimp_form--label" data-v-9371bb88>Your Email</label><label class="mail_chimp_form--submit" data-v-9371bb88><input tabindex="0" type="submit" value="Sign Up" data-v-9371bb88><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 12" class="mail_chimp_form--icon" data-v-9371bb88><path stroke="currentColor" d="M7.46887 11L12.6719 6L7.46887 1" xmlns="http://www.w3.org/2000/svg"/><path stroke="currentColor" d="M12.6727 6L0.847656 6" xmlns="http://www.w3.org/2000/svg"/></svg></label></div><!----><!----></form></div></div></div></div></div></section><section class="arrangement_basic news_detail--see_more" data-v-61c4e883 data-v-5f9c0e41><div class="container container-4-col" data-v-51064ee1 data-v-61c4e883><div class="arrangement_basic--inner" data-v-51064ee1 data-v-61c4e883><div class="arrangement_basic--slot_title" data-v-51064ee1 data-v-61c4e883><h2 class="typo_header typo_header-variant_5" data-v-1b61e0ee data-v-5f9c0e41><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee>More Work</span></h2></div><div class="arrangement_basic--slot_default" data-v-51064ee1 data-v-61c4e883><p class="typo_paragraph typo_paragraph-with_margin" data-v-6d8d64bb data-v-5f9c0e41><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap" data-v-0ffc36d3 data-v-5f9c0e41><a href="/news/" class="base_link nuxt-link-active" data-v-0ffc36d3>See All</a></span></span></p></div></div></div></section><div class="arrangement_three_tile news_detail--related" data-v-04010e6c data-v-5f9c0e41><div class="container container-4-col" data-v-51064ee1 data-v-04010e6c><div class="arrangement_three_tile--inner" data-v-51064ee1 data-v-04010e6c><div class="arrangement_three_tile--slot_default" data-v-51064ee1 data-v-04010e6c><div class="news_tile--link_outer with_faded_category" data-v-7f6f7193 data-v-5f9c0e41><span class="base_link--wrap news_tile--link" data-v-0ffc36d3 data-v-7f6f7193><a href="/news/results/2024-webawards-fine-agency-outstanding-website-wins/" class="base_link base_link-start_blank base_link-child_underline" data-v-0ffc36d3><div class="base_tile news_tile_hoverable base_tile-should_reveal base_tile-fixed_aspect" data-v-d4c45d84 data-v-7f6f7193><div class="base_tile--slot_image" style="padding-top:85.22727272727273%" data-v-d4c45d84><div class="base_image" data-v-79a0c4e7 data-v-7f6f7193><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==" alt="" data-v-79a0c4e7><!----></div></div><!----><div class="base_tile--slot_default" data-v-d4c45d84><h2 class="typo_header typo_header-variant_6" data-v-1b61e0ee data-v-7f6f7193><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee><span class="base_link--child_underline" data-v-1c3d6f01 data-v-7f6f7193>2024 WebAwards Outstanding Websites: Bobby Hotels, Levata, Negroni Week & Realm Cellars</span></span></h2></div></div></a></span><p class="typo_paragraph small" data-v-6d8d64bb data-v-7f6f7193><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap news_tile--category_link" data-v-0ffc36d3 data-v-7f6f7193><a href="/news/results/" class="base_link base_link-start_blank" data-v-0ffc36d3>Results<span class="sr-only" data-v-7f6f7193> News Category</span></a></span></span></p></div><div class="news_tile--link_outer with_faded_category" data-v-7f6f7193 data-v-5f9c0e41><span class="base_link--wrap news_tile--link" data-v-0ffc36d3 data-v-7f6f7193><a href="/news/work/another-fine-launch-congratulations-bobby-hotels/" class="base_link base_link-start_blank base_link-child_underline" data-v-0ffc36d3><div class="base_tile news_tile_hoverable base_tile-should_reveal base_tile-fixed_aspect" data-v-d4c45d84 data-v-7f6f7193><div class="base_tile--slot_image" style="padding-top:85.22727272727273%" data-v-d4c45d84><div class="base_image" data-v-79a0c4e7 data-v-7f6f7193><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==" alt="Bobby Hotels brand image" data-v-79a0c4e7><!----></div></div><!----><div class="base_tile--slot_default" data-v-d4c45d84><h2 class="typo_header typo_header-variant_6" data-v-1b61e0ee data-v-7f6f7193><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee><span class="base_link--child_underline" data-v-1c3d6f01 data-v-7f6f7193>Another FINE Launch: Bobby Hotels!</span></span></h2></div></div></a></span><p class="typo_paragraph small" data-v-6d8d64bb data-v-7f6f7193><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap news_tile--category_link" data-v-0ffc36d3 data-v-7f6f7193><a href="/news/work/" class="base_link nuxt-link-active base_link-start_blank" data-v-0ffc36d3>Work<span class="sr-only" data-v-7f6f7193> News Category</span></a></span></span></p></div><div class="news_tile--link_outer with_faded_category" data-v-7f6f7193 data-v-5f9c0e41><span class="base_link--wrap news_tile--link" data-v-0ffc36d3 data-v-7f6f7193><a href="/news/news/design-rush-the-steve-fine-interview/" class="base_link base_link-start_blank base_link-child_underline" data-v-0ffc36d3><div class="base_tile news_tile_hoverable base_tile-should_reveal base_tile-fixed_aspect" data-v-d4c45d84 data-v-7f6f7193><div class="base_tile--slot_image" style="padding-top:85.22727272727273%" data-v-d4c45d84><div class="base_image" data-v-79a0c4e7 data-v-7f6f7193><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==" alt="" data-v-79a0c4e7><!----></div></div><!----><div class="base_tile--slot_default" data-v-d4c45d84><h2 class="typo_header typo_header-variant_6" data-v-1b61e0ee data-v-7f6f7193><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee><span class="base_link--child_underline" data-v-1c3d6f01 data-v-7f6f7193>DesignRush: The Steve Fine Interview</span></span></h2></div></div></a></span><p class="typo_paragraph small" data-v-6d8d64bb data-v-7f6f7193><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap news_tile--category_link" data-v-0ffc36d3 data-v-7f6f7193><a href="/news/news/" class="base_link base_link-start_blank" data-v-0ffc36d3>News<span class="sr-only" data-v-7f6f7193> News Category</span></a></span></span></p></div></div></div></div></div></div></main></div><div class="page_wrap--footer"><footer class="site_footer" style="opacity:0" data-v-116ea04c><div class="container site_footer--inner container-4-col" data-v-51064ee1 data-v-116ea04c><div class="site_footer--tagline_wrap" data-v-51064ee1 data-v-116ea04c><div class="site_footer--tagline_inner" data-v-51064ee1 data-v-116ea04c><h3 class="site_footer--tagline_copy" data-v-51064ee1 data-v-116ea04c><span class="text_crop" data-v-9be7aa40 data-v-116ea04c>Empathy is the benevolent dictator of design thinking and customer-centricity.</span></h3><span class="base_link--wrap site_footer--tagline_link" data-v-0ffc36d3 data-v-116ea04c><a href="/about/" class="base_link" data-v-0ffc36d3>How We Do</a></span></div></div><div class="site_footer--links" data-v-51064ee1 data-v-116ea04c><div class="site_footer--link_list" data-v-51064ee1 data-v-116ea04c><h5 class="typo_header typo_header-variant_5" data-v-1b61e0ee data-v-116ea04c><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee>Contact</span></h5><span class="base_link--wrap" data-v-0ffc36d3 data-v-116ea04c><a href="tel:4155529300" class="base_link base_link-no_underline" data-v-0ffc36d3>415-552-9300<!----></a></span><span class="base_link--wrap" data-v-0ffc36d3 data-v-116ea04c><a href="/contact/" class="base_link" data-v-0ffc36d3>Work With Us<!----></a></span></div><div class="site_footer--link_list" data-v-51064ee1 data-v-116ea04c><h5 class="typo_header typo_header-variant_5" data-v-1b61e0ee data-v-116ea04c><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee>Follow</span></h5><ul class="social_links" data-v-6ec77f12 data-v-116ea04c><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-0ffc36d3 data-v-6ec77f12><a href="https://www.linkedin.com/company/fine-design-group" class="base_link base_link-start_blank" data-v-0ffc36d3>LinkedIn<!----></a></span></span></li><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-0ffc36d3 data-v-6ec77f12><a href="https://www.instagram.com/weare.fine" class="base_link base_link-start_blank" data-v-0ffc36d3>Instagram<!----></a></span></span></li><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-0ffc36d3 data-v-6ec77f12><a href="https://github.com/wearefine" class="base_link base_link-start_blank" data-v-0ffc36d3>GitHub<!----></a></span></span></li><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-0ffc36d3 data-v-6ec77f12><a href="https://www.facebook.com/wearefine" class="base_link base_link-start_blank" data-v-0ffc36d3>Facebook<!----></a></span></span></li></ul></div><div class="site_footer--link_list" data-v-51064ee1 data-v-116ea04c><h5 class="typo_header typo_header-variant_5" data-v-1b61e0ee data-v-116ea04c><span class="text_crop" data-v-9be7aa40 data-v-1b61e0ee>Explore</span></h5><ul class="list_reset" data-v-51064ee1 data-v-116ea04c><li data-v-51064ee1 data-v-116ea04c><span class="base_link--wrap" data-v-0ffc36d3 data-v-116ea04c><a href="/work/" class="base_link base_link-start_blank" data-v-0ffc36d3>Work</a></span></li><li data-v-51064ee1 data-v-116ea04c><span class="base_link--wrap" data-v-0ffc36d3 data-v-116ea04c><a href="/news/" class="base_link nuxt-link-active base_link-start_blank" data-v-0ffc36d3>News</a></span></li><li data-v-51064ee1 data-v-116ea04c><span class="base_link--wrap" data-v-0ffc36d3 data-v-116ea04c><a href="/contact/" class="base_link base_link-start_blank" data-v-0ffc36d3>Contact</a></span></li><li data-v-51064ee1 data-v-116ea04c><span class="base_link--wrap" data-v-0ffc36d3 data-v-116ea04c><a href="/careers/" class="base_link base_link-start_blank" data-v-0ffc36d3>Careers</a></span></li></ul></div></div><div class="footer_extras" data-v-fef81230 data-v-116ea04c><div class="footer_extras--legal" data-v-fef81230><span class="typo_small" data-v-425c1eef data-v-fef81230><span class="text_crop" data-v-9be7aa40 data-v-425c1eef>© 1994-2020 FINE Design Group, Inc. </span></span></div><div class="footer_extras--aux_nav" data-v-fef81230><ul class="aux_nav" data-v-06030c9d data-v-fef81230><li data-v-06030c9d><span class="base_link--wrap" data-v-0ffc36d3 data-v-06030c9d><a href="https://friends.wearefine.com" class="base_link base_link-start_blank" data-v-0ffc36d3>Client Login<!----></a></span></li><li data-v-06030c9d><span class="base_link--wrap" data-v-0ffc36d3 data-v-06030c9d><a href="/sitemap/" class="base_link base_link-start_blank" data-v-0ffc36d3>Sitemap</a></span></li><li data-v-06030c9d><span class="base_link--wrap" data-v-0ffc36d3 data-v-06030c9d><a href="/signup/" class="base_link base_link-start_blank" data-v-0ffc36d3>Newsletter</a></span></li><li class="break" data-v-06030c9d></li><li data-v-06030c9d><span class="base_link--wrap" data-v-0ffc36d3 data-v-06030c9d><a href="/contact/portland/" class="base_link base_link-start_blank" data-v-0ffc36d3>Portland</a></span></li><li data-v-06030c9d><span class="base_link--wrap" data-v-0ffc36d3 data-v-06030c9d><a href="/contact/san-francisco/" class="base_link base_link-start_blank" data-v-0ffc36d3>San Francisco</a></span></li></ul></div></div></div></footer></div><div class="vue-portal-target"></div><div class="vue-portal-target"></div><div class="vue-portal-target"></div><!----><!----></div></div></div><script defer src="/_nuxt/static/1734716755/news/work/health-happens-hear-health-gets-a-new-identity/state.js"></script><script src="/_nuxt/f0f3710.js" defer></script><script src="/_nuxt/e39f677.js" defer></script><script src="/_nuxt/9e3c465.js" defer></script><script src="/_nuxt/b38f9e1.js" defer></script><script src="/_nuxt/5e73023.js" defer></script><script src="/_nuxt/f06ddce.js" defer></script><script src="/_nuxt/4b3d334.js" defer></script><script data-n-head="ssr" src="https://cdnjs.cloudflare.com/ajax/libs/stickyfill/2.1.0/stickyfill.min.js" data-body="true"></script> </body> </html>