Emergence Capital: A Venture Capital Firm With Their Heads Firmly In The Cloud.

Emergence Capital Partners backs companies offering what they call tech-enabled services, a market rooted in the burgeoning world of SAAS or “cloud”-based technologies. Their portfolio includes industry luminaries like Salesforce.com, Bill.com, YouSendIt, Ask Jeeves, Lithium, Yammer, Genius.com, and more.

The Emergence site immediately throws viewers an elemental twist. Instead of the air and cloud imagery you might expect to see floating on the home page, visitors are greeted by splashing water. The intent is to capture the spontaneous, fleeting nature of their work. Opportunities in this field come from recognizing a black swan or capitalizing on a perfect storm and turning a ripple effect into a full-scale wave.

The home page also establishes the whole brand story with graphical navigation boxes that tout their record of success, firm wide commitment, focused expertise, and awareness of what’s happening now. These touts are backed by a visual portfolio section and bios area, technology-enabled services primer, and integrated blogging engine/area.

The firm’s approach is backed by a credo they call “Unanimous Enthusiasm” – that is, they don’t back companies merely by majority; they get behind them 100% or not at all. Their singular focus and their unified approach are all on full display on their website, from the first glance through the final word.