Subdomain Tracking with Universal Analytics

Posted in Search & Social

Since my original post about Subdomain Tracking with Google Classic Analytics, I've gotten many follow up questions about how to handle this for Universal Analytics. So without further ado:

Part A: Customizing The Code

Guess what? You don't have to customize the code anymore! Just use your standard Universal Analytics code. You can grab this from the Admin section:

It will probably look something like this. You may have this customized with other things, but unlike regular Classic Analytics, you won't need to add anything special for subdomain tracking.

Part B & C: Set Up Your Views & Filters

Go to my other blog post (Part B: THE PROFILES, Part C: THE FILTERS) that describes how to segment and filter subdomain traffic inside Google Analytics. The instructions are the same for both Classic and Universal Analytics.

Part D: Extra Step: Tweak Your Referrer Data

You can read more about referral exclusions here, but the last step is to exclude your domain as a referrer. This step is only relevant for Universal Analytics.

To do this, go to Admin => Property => Tracking Info => Referral Exclusion List