Connecting with Influencers: One of Social Media’s Greatest Gifts

The proliferation of social media - especially the 1:1 format of Twitter - has created new opportunities for connecting with the 'influencers' in the field you work in, whether across town or across the pond. So how do you go about creating these connections? Sometimes it's as easy as saying hello - or saying "happy birthday."

When FINE developer Alex Miley had a birthday this month, fellow developer Bob Potter thought it would be fun to do something more than a cake or card. So he reached out to Paul Irish, well-respected in the Web development community, and asked for the quick favor of a social media birthday greeting for his fan Alex.

Not only did Paul agree, he took it a step further, recording a fun video greeting featuring himself and fellow colleagues.