HSMAI Adrian Awards Winner: Silverado Resort
Posted in Results
Celebrating marketing in the hospitality and travel industry, the HSMAI Adrian Awards recently honored our website work with one of the oldest and largest resorts in Napa Valley, Silverado Resort. Here’s a peek into the work behind the awards.
Working with the Silverado Resort team was a hole in one, so it’s a cherry on top that our work on their website received a bronze 2023 Adrian Award! Their new website reflects strategic shifts in positioning and identity, beckoning guests with the promise of legendary recreation and UX that makes booking a breeze.
The project aimed at five main goals centered on the website, but also impacting brand positioning and identity along the way:
- Refresh Brand in a Centralized Environment
- Convert More Guests, Effortlessly
- Supercharge Booking Throughout Stay Cyclear
- Orient Guests with Intentional Content
- Design for Silverado Today and the Future
Learn more about the project here.
