HSMAI Adrian Awards Winner: Beacon Grand

Celebrating marketing in the hospitality and travel industry, the HSMAI Adrian Awards recently honored our brand media campaign work with San Francisco icon The Beacon Grand. Here’s a peek into the work behind the awards.

We’re thrilled that our brand media campaign for Beacon Grand won a bronze 2023 Adrian Award! With a fresh identity, the Beacon Grand needed a brand campaign to reflect their historic character and unique approach to unlocking the unknown. Extravagant campaign photography with almost tongue-in-cheek glamor and copy solidified the brand experience and positioning by offering both an homage to a locally loved, iconic property, and sharing an enhanced sense of the city’s irreverent personality and forward-thinking spirit.

Here’s a look at some of the key metrics that drove ROI:

Social Metrics

A +66% MoM improvement in Social Remarketing ROAS. The single highest revenue month for social campaigns in the history of the hotel when the creative went live
+500% increase in monthly average purchases by +500% in March/April 2023

Display Metrics

+14% Display Remarketing Revenue increase from the month before the new campaign went live
-10% decrease in Cost per Click
+62% increase in Clickthroughs
The month that the new creative went live was the highest revenue month for Display campaigns in the history of the program

Learn more about the project and view the campaign here.