2024 WebAwards Best of Industry Winner: Mercalis Named Best Pharmaceuticals Website
Posted in Results
We are thrilled to announce that the FINE-made Mercalis website has been recognized as a standout digital experience, beating the global competition to win Best Pharmaceuticals Website at the 28th annual WebAwards. The distinguished Best of Industry award honors a single website in each field for exceptional digital work that pushes the boundaries of creativity and functionality.
Of course, pushing the boundaries is par for the course for Mercalis. Our agency partnered with the life sciences pioneer to develop a new name, a new brand and an all-new website. Here’s a recap of the digital transformation.
The Award-Winning Website
After a series of mergers and years of growth, the previously named Trialcard had evolved from a payment solution for life science companies in pharmaceutical trial phases into a comprehensive solution provider for life sciences companies in the pharmaceutical development space. FINE partnered with the company to develop an all-new brand, Mercalis, and the website to introduce it to the market as the preferred, proven partner for end-to-end life sciences commercialization.
Mercalis helps life sciences companies navigate complexity to boost business at any point in the pharmaceutical value chain. Because that value chain is notoriously long with a diverse set of players, the website needed to minimize complexity for diverse audiences.
The site strategy targets a broad range of C-suite and VP-level prospects with a journey oriented to three mindsets: “End-to-End Partnership” presents the executive-level value proposition from early development to pre- and post-launch phases; “Commercial Solutions” targets those seeking Data & Insights to drive business decisions, Patient Support Services to serve the drug development process, and Healthcare Provider Engagement to build awareness and education; and “Industry Resources” works to establish thought leadership in the life sciences commercialization arena. By simplifying the site journey and connecting each user to the right message and solution, the Mercalis website builds resonance among its target audience while previewing the value it offers.
About WebAwards
As the world’s longest-running annual website awards event, WebAwards is the premier international showcase for websites across 97 industries and sets the standard for excellence in interactive digital. The Web Marketing Association has hosted the competition since its inception in 1997.
