2024 WebAwards: Canyon Ranch Once Again Named Best of Industry
Posted in Results
We are thrilled to announce that the Canyon Ranch website swept the 28th annual WebAwards, earning accolades within its industry and across all industries. Dedicated to celebrating digital work that pushes the boundaries of creativity and functionality, WebAwards named the FINE site Best Hotel & Lodging Website and Best of Show at this year’s global competition.
The win follows on the tail of recognition by the Hospitality Sales & Marketing Association International (HSMAI), which awarded FINE’s marketing campaigns for Canyon Ranch, Beacon Grand, and Silverado Resort. Together, these honors reaffirm our branding agency’s proven expertise and commitment to quality in the hospitality industry and branding.
The Award-Winning Website
Canyon Ranch guides guests to their own version of well-being. With five distinct resort and retreat locations, a catalog of 1,500+ wellness services, and a highly personalized approach, and diverse audiences, the brand needed a digital solution to address a growing complexity challenge: How do you show and sell the value of a transformative experience if every experience is unique?
FINE partnered with the luxury hospitality brand to deliver a digital ecosystem that distills information overload into clear user paths that, like Canyon Ranch staff, guide users to the right wellness opportunity. To drive traffic, conversion, and higher total-revenue-per-guest, the website offers a range of inviting entry points for visitors, each oriented to different drivers and needs, from location and duration to wellness concerns, stage of life, or even the feeling they seek. Ths custom CMS-and-front-end solution are built to scale as Canyon Ranch grows, ensuring the website continues to serve the brand and guest journeys with a frictionless digital experience that’s as expansive as each wellness seeker.
About WebAwards
As the world’s longest-running annual website awards event, WebAwards is the premier international showcase for websites across 97 industries and sets the standard for excellence in interactive digital. The Web Marketing Association has hosted the competition since its inception in 1997.
