Your Guide for a Hot FINE Summer
Posted in Play
If you haven’t met FINE folks in person yet, you probably think we’re fancy pants agency people who wear black turtlenecks and sip café au laits even when the Fahrenheit hits triple digits. But no!
FINE is fully fun-in-the-sun compliant. We wear the short pants, the short sleeves, the SPF, and those flippy floppy shoes…what are they called? Oh yeah, flip flops. One time, the entire company even went to summer camp together. True story!
Point is, we’re locked into that “summertime and the livin’ is easy” consumer mindset, backed by age-old wisdom and cutting-edge research, which is why we’ve attracted a roster of clients who do summer right. So, we’d like to recommend a dozen places to stay, things to do, and sips to drink all season long.
Summerplaces to Stay
The kids are out of school. The house has no A/C. Get on the plane, train, or automobile, and head out for a stay that suits your style.
- Boutique City Hotel: Tune into that Sunset Strip spirit in West Hollywood at
Hotel Ziggy where you turn on, turn up, and DO disturb. - Wellness Resort & Spa: Relax, renew, and rediscover your well way at Canyon Ranch in Tucson, Lenox, Woodside, Vegas, and now Dallas.
- Historic Beach Hotel: Explore the iconic Hotel del Coronado, where celebs and sunseekers have discovered their California dream for more than a century.
- River-Runner Base Camp: Kayak, raft, and fish on the fly at Marble Canyon Motor Lodge, where the Colorado River brings Arizona adventure.
Summerthings to Do
Summer means fun. Even the worst part of it is called “the dog days,” so how bad could it be? Add these events and happenings to your summer fun docket.
- Legendary Music Festival: Monterey Jazz Festival, the grandaddy of jazzfests, returns for its 67th event late September (i.e., summer in NorCal).
- Weekly Family Events: Mare Island is like a big stage in the middle of the (big) Bay, which is probably why there’s always something worth checking out.
- Championship Golf: Get tickets to September’s PGA Tour® event at Silverado Resort, or book your own tee time and pretend you’re pro all summer long.
- A Good Time for a Good Cause: It’s never too early to prep for Negroni Week, by frequenting the venues participating in support of Slow Food’s mission.
Summersips to Drink
Our research is conclusive: during hot summer months, consumers often become thirsty. If you suffer from this condition, we’ve know brands that can cure what ails you.
- Premium Tequila: Lobos 1707 is tequila good enough to make a certain King James champion the taste.
- Vodka Soda: Coming to California coolers near you, Local Motion is light, refreshing, and enjoyable pretty much après anything.
- Craft Beer: The original Anchor Brewing is making a comeback, so a foggy bottle of San Francisco Steam is in your future.
- Sparkling Vino: A canned blast from FINE’s past, Francis Ford Coppola’s Sofia Minis are still perf for poolside sipping.
