Best Branded Content - Ernest Hemingway on Instagram

Last month was a special edition of Best Branded Content, as we took you on a spooky tour of Ikea.

This month is also special (but really, aren't they all?) as we focus, for the first time, on Instagram spots. The now-mega social media platform has become a hotspot for companies to engage their audiences, and with only an image or a seconds-long video to do it, creativity and point-of-view are essential double-team plays to success.
The Ernest Hemingway Foundation of Oak Park (EHF), Ill. knows that people have preconceived notions of the famous author and his stories. People assume his books are drab and for the older crowd - perhaps a bit slow and definitely depressing. So rather than fight against the stereotype, EHF has addressed them through the modern fun of social media, turning For Whom the Bell Tolls, The Old Man and the Sea *and A Farewell to Arms *into 15-second Instagram videos that re-enact the novels.

Watch first, and then read on.

For Whom The Bell Tolls in 15 seconds. Learn about Hemingway's own involvement in the Spanish Civil War at The Ernest Hemingway Foundation of Oak Park. #ehfop #hemingway #papa #forwhomthebelltolls #book #oakpark

Um vídeo publicado por Ernest Hemingway Foundation (@ehfop) em Nov 11, 2014 at 8:06 PST