Terra Vi

Terra Vi is pioneering a new ecotourism experience—hospitality destinations that celebrate the stories of place and people, preserving what makes each location timeless. The Terra Vi visual identity expresses a sacred passion for nature and its preservation. Guests depart Tera Vi Nature Lodges with a renewed sense of hope and a commitment to improving the narrative of our planet.

Terra Vi embraces a holistic approach to their vision which often requires swimming upstream against the powerful current to ensure the vision of responsible stewardship is realized. FINE helped develop a comprehensive placemaking plan, including an entire town, to ensure brand integrity.

Terra Vi knows there are many reasons people are drawn to nature. The brand welcomes travelers to their community and seeks to enrich and inspire their connection to the outdoors. This shared reverence for nature comes through confidently in the Brand Identity connecting the earth with the heavens with a hint of the spiritual.

The Terra Vi Nature Lodge message and purpose is woven throughout the guest journey. Especially exciting is the distinct product selections that make up the branded collection allowing visitors to use or wear the Terra Vi message proudly and confidently, knowing that each product has been carefully selected for sustainability both social and environmental.

FINE developed a unique website expressing the central story of Terra Vi and beginning to set the stage for it’s future commercialization. The site was built mobile first, with a strong SEO foundation and strategically focused landing pages.

FINE created a social media strategy and style guide in preparation for the commercial launch of the brand, still to come.

FINE supported Terra Vi in the development of what we call a Field Guide, providing a comprehensive placemaking plan for historic structure preservation, creative reuse, and dynamic renewed activation of the town of Marble Canyon Arizona.