Oliver Winery

Indiana-based Oliver Winery is a top-rated, award-winning brand known for exceptional fruit-forward wines and onsite hospitality. Their diverse portfolio, and brand credo of making wine accessible to everyone, inspires a people-first approach. FINE created a new digital destination for Oliver that tells the story of how their wine and hospitality combine to make life a little sweeter

Launch Site

Flavor-Forward Wines wthout Pretense

With scenic grounds and first-class service, Oliver Winery offers an authentic experience that brings people together around flavor-forward wines and wine cocktails. The website immerses guests and customers, mimicking the experience of visiting the winery while putting expressive wines and wine cocktails front and center.

Where Dreams Take Flight, Hot Air Balloons Too

Custom whimsical illustrations are woven throughout the site to bring a fresh and modern balance to the brand's well-established nature. Using Oliver’s logo as a starting place, the website’s color palette is light and fresh, complementing the varied styles of their expansive wine library in turn.

Delightful Portfolio of Wine and Wine Cocktails

Thoughtful information architecture helped overhaul the way products are presented. Collections are simplified, and wine styles are presented intuitively. Wine cocktails have their own personality while maintaining the intuitive UX of other products. On the homepage and wine landing page, a wine carousel gives the user control over browsing. A promotional gallery in the footer exudes brand personality—wine for anyone, bottled without the attitude. Semalessly integrated into Commerce7 to support direct, easy purchasing, all site elements are mobile-optimized and contribute to SEO growth, including 40%+ more organic traffic.

Recipes and Cocktails Take Wines to New Heights

A flexible recipe engine and blog engage Oliver enthusiasts with creative ways to craft wine cocktails at home. Designed to feature their bright colorful photography and recipes, the blog brings to life unending possibilities and limitless ways to enjoy Oliver.