Aramark
Aramark Uniform Services leads a multi-billion dollar industry, outfitting 300,000+ business customers with programs that help them look and be their best. Their site establishes Aramark's rightful place among top B2B brands, with digital content, services, and tools to create new customer success stories for years to come.
Discovery Sets The Stage
An extensive discovery and requirements-gathering phase established project direction, with stakeholder interviews, competitive audits, traffic analysis, persona models, technical requirements, interaction design and workflow diagrams. The intent: to organize information just how business customers could use it. And to tell the Aramark Uniform Services story as never before.
B2B Doesn't Need To Be Boring
A user-friendly branded design, welcoming icons, a focus on testimonials and imagery of real business environments, keeps the site engaging, right down to an online catalog to access product details, “favorite”, share, download, or print just as they might in a consumer catalog. More than just a better way to communicate with customers, the site serves as a point of pride for employees and a standard for the brand they help create each day.
Build Your Own Program
A visuals-driven interactive tool helps prospects think through their needs. Clicking through a few simple questions tailors a preliminary program profile to industry, size, and product use. The result integrates with Aramark's CRM backbone, forming a basis for informed discussions with empowered customers.
Personalized Shopping
Decision-makers and end-users alike take personal interest in the details of products they'll wear and use every day. The new interactive catalog replaces a static flipbook with a digital experience. And adding product content users look for also dramatically improves SEO.
Integration At Work
Close collaboration between client and agency technology teams during plan and build was essential to seamlessly integrate extensive third party content and data from multiple sites and sources. The outcome is a web platform that cohesively introduces the brand to new customers, and is set to scale for years to come.
Responsive To Business Needs
The site embodies Aramark innovation through a fully “responsive” design and build – it renders perfectly for smartphone, tablet, and desktop viewing. This approach is an increasingly important and often overlooked convenience for businesses that seek location-based information from their devices on the shop floor or the back office, and even on the road.
