A logo is your brand’s price of admission. But compelling identity systems take you further. A signature visual presence, backed by verbal and other cues, adds value and spurs recognition across all points where you touch your customers. Because the goal is not to just have a logo; it’s to leave an indelible mark.
Reach Out
A Renewed Vision of a Historic Creative Sanctuary
Dunaway Gardens
Explore pathways to your unique look and feel, develop an identity that becomes your brand signature, and express it to the world through systems with guidelines that bring it all to life consistently.
Brand Architecture
A thoughtful and thorough documentation of the components of the brand, what they mean, and how they fit is an essential precursor to associated visual identity.
Visual Pathways
Explore distinctive visual, experiential and typographic “inspiration” boards to choose a creative direction that establishes your brand look and feel and separates from the crowd.
Brand Identity Development
Explore multiple concepts to select a brand identity, visualized and presented through logos, wordmarks, typography, color and imagery in real world contexts.
Brand Expression
Hone the chosen brand identity and related elements, and design the pieces that put it into action, from business forms to print, digital, environmental and wayfinding applications.
Guidelines & Stewardship
Finalize visual brand guidelines to exacting specifications, with usage rules, typography styles, color palette, imagery and video guidelines, and more. And as your brand partner, be there along the journey to adapt and enhance as needed, over time.
The best brands attach their visual identity systems to experiential special moves that show up in physical and digital spaces. Finding signature elements to turn into remarkable identifiers is a powerful way to differentiate in any industry.
The Gordon Hotel
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