Perkins + Will
Perkins + Will is a purpose-driven architectural firm, led by “design with meaning”. It’s a story that can’t just be shown – it can only be fully told through an ongoing content-rich venue to demonstrate the thinking behind the scenes.
Architectural Record: “Bonus Points for the Graphic Design.”
Whether you call it a blog, or a content marketing publication, “Ideas + Buildings” is a home for the distinctive voices that contribute to Perkins + Will’s thought leadership through various practices and contributing authors.
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Thoughtful Leadership Venue
The result blends impact with intellect, balancing bold imagery with a clear, organized, and accessible user experience. It supports marketing efforts across the organization, including recruitment, culture building, thought leadership across practices and brand awareness from a digital and content marketing perspective.
"FINE did a fantastic job creating a fun, dynamic blog design where we can highlight our people and perspectives. The “Ideas+Buildings” blog has already won two SMPS awards and was mentioned as one of the 10 Architecture Firm Blogs to Watch by Architectural Record."
