A history of making big happen.
Semi-chronological. Fully inspirational.

30 big themes.

3 decades. 10,000+ projects. 300+ clients.

00

San Francisco. 1994.

Early that totally-not-foggy morning, we snapped this pic knowing full well we'd last 30 years and there'd be things called websites on which there'd be anniversary timelines for which we'd need an opener image. And here we are.

Brand-Led Future Building

Ready to be human, be awesome, and make big happen more than ever.

The Art of the Brand-Led Launch

Activating Brand Integrity

The Brand-Led Business Building® Effect

Cultural Brand Champions

The early days. Branding institutions that elevate art, history, music, and community. From the center of San Francisco to the world.

Two people standing in a gallery with contemporary works on display

Asian Art Museum

Mother laying with baby, Photo Courtesy of Chantal Anderson

International Museum of Women

Conductor Omid Zoufonoun with Youth Orchestra, Photo Courtesy of David Weiland

Oakland Symphony

Making Places That Move People

Brand-led repurposing, reimagining, and redeveloping for some of the West Coast’s most revolutionary real estate.

Mare Island Forever

Mare Island Company

Galvanizing brand vision for one of the great placemaking projects of The Bay (and world).

Painted Ladies houses and Downtown San Francisco during sunset

Place Brand Pioneers

SF Hunter's Point Shipyard

Building the groundswell toward breaking ground on an epic urban redevelopment.

Place. Brand. Strategy.

Convene

Placemaking and branding for a new kind of vibrant working and gathering place in Vancouver.

Person holding a glass of red wine over a charcuterie board.

Cultural Epicenter

Copia

Defining a hub for the Napa wine, food, and arts scene--and the Mondavi legacy.

Fast-Forwarding Fashion

Originators of the global Bebe baby tee craze, and brands that dazzle on catwalks, streets, or trails near you.

Two people wearing black sweatshirts sitting on a red couch

Screenshot of website featuring a magazine cover of a woman in a purple dress

3 FINE employeess wearing FINE-branded sweatshirts looking into the distance.

Propelling Tech Waves

Leading tech brand evolutions. Early web and RFID through the eras of big data, cloud, security, IoT, to today's AI.

Cybercrime Fighters

Norton Cybercrime Index

From code to campaign for an online crime visualizer seen worldwide and webwide.

Art of the Annual

Symantec

Driving investor consensus and awareness in the early days of "I Love You" pop viruses.

Sell Your CTO

Hitachi

All the online origami you need to strut into the CTO's office and sell Hitachi servers.

Fun Lead Gen

Acclaim

Generating leads for early tech upstarts by toying with buyers to earn the follow-up.

Brands That Put Napa on Maps

Ushering a who’s who of wine icons into the digital brand age. From “Judgment of Paris” stars to the godfather of American wine himself.

Black and white image of Robert Mondavi looking into the distance

Close up shot of a Chateau Montelena wine bottle and label

Sepia tone image of large historic building with 3 men standing in front

Charcuterie spread of bread, jam, fruit, brie and Jordan Chardonnay

Three wine bottles with Persian-themed books

Zoomed in image of wine bottle imprinted with Cask 23

Pioneering Boutique Hospitality

No agency's helped more of the world’s most adored hotels, enviable F&B, and category-defying concepts build brands people come to love.

Dining table with white wine and scallops

Digital du Soleil

Auberge Resorts

Napa's earliest luxury hospitality lures the digital-centric guest.

Check Into Joy

Joie de Vivre

Trailblazing personality-centric hospitality.

Brand Re-Pioneering

Kimpton

A multi-year collaboration and comprehensive hospitality brand re-imagination.

$430MM

IHG Acquisition

Family of five sitting on two surfboards in the ocean

Brand Evolutions

Hilton

From Aruba to Anaheim, better brands for the stay and for the win.

SERA architects environment

PAE engineers sustainability

Digital Wine Aficionados

Working with 7 of the top 10 U.S. wine producers to bring big wine online with all the best CPG brand names.

White cloth tabletop with sushi and a person pouring wine

Bottle of Cabernet Sauvignon on a table top with a charcuterie board

Wine bottle and glass of pinot noir with a grill in the background

Group of people sitting at a dinner table toasting wine glasses

Open air tasting room overlooking a vineyard

2010
Makin’ Moves to Portland

Our grand plan to take over the entire Pacific Coast confidently enters Phase PDX.

Next Gen Primary Care

Creating the user experience to deliver healthcare. With next-level emphasis on the care.

Physician Portal

Kaiser Permanente

Years later, My Doctor Online is still how millions of patients connect to care.

Brand Benefit

Eden Health

A brand for forward-thinking employers offering the best care via mobile app.

Changing Capital Ideas

Reframing "blue-suited banker" perceptions for venture capital and private equity funding the entrepreneur economy.

Equity Accelerators

TA Associates

A long partnership with proven accelerators of growth.

Rapid Growth

Summit Partners

Above and beyond for exceptional entrepreneurs.

Tech-Enabled

Francisco Partners

Investment partnership fit for the tech C-suite.

Screenshot of website featuring an article about Accel's early partnership with Facebook

Be First

Accel Partners

A digital brand for one the most influential tech VCs of all time.

Apple Genius bar employee engaged in conversation

iPhone Excellence

iPad Perfect

Experience = the E in E-Comm

Conversion happens when coolness meets commerce.

L'Oreal Love

Clarisonic

Site super successfully sells sonic skincare.

18%

Increase Revenue

473

Product SKU's

Decorating chocolate shaped like a mouse.

Sweet Shop

L.A. Burdick Chocolates

Chocolate craft delivered by digital craftsmanship.

+187%

YOY Transactions

+47%

Conversion Rate

Augmenting Reality & Mobility

Driving adoption of wearable and rideable technology with the innovators in mobility and visibility.

Glamming Up Manufacturing

Champions that keep the lights on, labs running, and essential industries humming get their brand moments in the sun.

Multiple screen captures of the Nelson Global site in mobile view.

Warehouse employee looking for item with a tablet.

Toasting to Tastes

Salutes to social sipping for a good cause, or just good company.

Negronis for Good

Raise Your Anchor

Cider bottles on a table top with apples.

Flatbed Cider

Hornblower Cruises & Events

Photographer taking a picture of newlyweds in the background.

Bella Pictures

Bespoke systems to run brand site empires.

Multi-brand web platforms designed and built to centralize content management and crystallize brand advantage.

Screenshot of multiple websites owned by Chateau Ste Michelle.

Brand Engine

Ste Michelle Wine Estates

The tech driver behind a 30+ brand "string of pearls" strategy.

System

30+

Brand Sites

Launching Lifestyles

Carmel Partners

A single tech platform to launch 37 residence brand sites. And counting.

System

Brand Sites

Celebrating California Dreamers

Selling the many ways to stay or live in that SoCal state of mind.

Family under a cabana with a child jumping into the sand.

Hotel Del Coronado

Cityscape with green courtyard filled with people.

Cumulus District

Open air courtyard in a tropical setting.

Mission Bay Resort

Cuddling Countless Canines

So many best friends, so little time.

Small dog named Yuzu sitting in the car.

Large fluffy dog named Yogi looking at the camera.

Two medium black-haired dogs named Tink and Penny sitting on the floor.

Two small dogs named Swami and Tula sitting on the floor.

A dog named Maggie Mae sitting outside in Autumn.

A small dog named Lala laying on her back in the sun.

A dog named Jo looking up at the camera on a dock.

Two dogs named Iroh and Astra sitting on the floor.

A small dog named Daisy sitting in a tent with a blue and yellow sweater.

A large dog named Bear smiling at the camera with their tongue out.

Chauncy the pitbull gazing sweetly into the camera

Two small dogs named Charlie and Dexter snuggling on a chair.

A large dog named Flower sitting outside next to a basket of Easter eggs.

A large dog named Jambo laying in front of a lit-up FINE sign.

Design Week Hijinks

Flexing video muscle with a swag-compliant Design Week drop.

Design Week Portland 2017

Design Week Portland 2018

Advancing Retreats

FINE retreats for the ages. And always for the win.

Ariel shot of Costanoa Eco Retreat in San Mateo, the site of the first FINE retreat

Picturesque scene of a golf course with a mountain range in the background.

Two FINE Employees with a 2016 FINE retreat towel wrapped around them with a pool in the background.

FINE Employees posed together with mountain range in background.

FINE Employees enjoying a candlelight dinner

FINE Employees posing in front of a large rock with mountain range in the background.

Pausing for Causes

We’ve found many worthy ways to give back, pay it forward, and set missions in motion.

"Play with purpose" on kickball in the FINE office.

Kickstarter

Play FINE

Sharing the power of play.

Teacher with children learning through an activity in a classroom.

Closing Gaps

KairosPDX

Equitable education to underserved children.

Mother and child sitting on park bench looking at Autumn trees.

Health Happens Here

California Endowment

Your zip code should not determine your lifespan.

Good Fun

Harper's Playground

Inclusive playgrounds for everyone!

A green hex pattern with the title "Building Brands to Grow Value."

Screenshot of websites within the Kimpton Hotels & Restaurants portfolio.

Ridiculously Personal

Stay Different

Brand-Led Wellness Building

A holistic reimagining for Canyon Ranch, the original luxury wellness retreat.

Screenshots of the Canyon Ranch website in mobile view.

Web + Mobile

Digital Destination

Their wellness guidance (and conversion) now begins online.

+84%

Organic Revenue

+113%

Organic Traffic

Flatlay of phones with social posts on screens.

Well Ways

Social Media Stars

Building and booking a community of the wellness-minded.

+99%

Impressions

+114%

Engagement

Kenn Fine

Steve Fine

A history of making big happen.Semi-chronological. Fully inspirational.